7Card is a fitness app that connects users to a diverse network of gyms and wellness centers. It allows users to book sessions, access classes, and receive exclusive promotions. Promoting an active lifestyle, the app includes features for tracking workouts and live streaming for a complete experience.
The challenge was to improve the customer acquisition method and increase the conversion rate.
We redesigned the app’s onboarding process, the invoicing & automatic payments mechanisms and created an invitation flow that easily converts new users. During COVID-19 pandemic we also created an online VOD & Live feature that enables users to maintain their trainings while at home.
We increased the number of users who opted for a paid subscription and recorded a 20% growth in the number of daily active users.