Intact Media Group is one of the most important multimedia platforms in Romania.
How do we get more people to vote for their favorite contestants and at the same time spread the word about the show through social media?
In broad terms, we created an app that would display contestants as they appeared on the show while providing users with a way of voting for them and of sharing their vote to Facebook. The impact was twofold: votes went up and so did awareness about the show, thanks to the voters.
In addition to this, the app featured a live stream during the show, an in app messaging system, profiles for all contestants and judges, and video and article updates about the show itself.
You can find a more detailed case study about the 2015 app and what we’ve learned on our blog.
In 2015, this was our first foray into the world of second screen experience apps. We’ve learned more about integrating an app as a support product into a larger, complementary environment and about the benefits that smartphones can bring to the more traditional TV medium.