How to Web is the leading tech innovation & entrepreneurship conference in South Eastern Europe.
How can we help improve the How to Web experience for its attendees?
Since 2015, we’ve started asking ourselves a much better question.
We created an app that would help attendees find other people at the conference, based on the industry they were working in. It would also provide information about the conference itself from the agenda and event details to speakers and their background to how to find the conference location.
Developing this networking solution has given us insight into the tech startup scene and into what needs people going to conferences appear to have. We’ve written a detailed case study for the evolution of the app from 2011 to 2016 that you can find on our blog.